1. Introduction

This Privacy Policy explains how EdvanceIQ Limited ("we", "us", "our"), trading as AiVII, collects, uses, and protects your personal data when you use our website (aivii.co.uk) and platform services.

Company Information:
EdvanceIQ Limited (Company No. 16285989)
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Contact: info@aivii.co.uk

2. Data We Collect

We collect the following categories of personal information:

Contact Information: Names, email addresses, job titles, and organisational details
Technical Data: Device types, browser information, IP addresses, and usage logs
Platform Data: Information you upload or create within the AiVII platform

We do not intentionally collect special category data unless explicitly required for service delivery.

3. How We Use Your Data

Your information is used to:

Provide and manage platform access
Process account management and authentication
Improve user experience and platform functionality
Respond to support requests
Ensure platform security
Send communications (with your consent)

4. Legal Basis for Processing

We process your personal data under the following legal bases as defined by UK GDPR:

Contractual Necessity: To fulfil our service agreement with you
Legitimate Interests: To improve our services and protect our platform
Legal Obligation: To comply with applicable laws and regulations
Consent: For marketing communications and optional features

5. Data Sharing

We do not sell your data.

We may share your data with:

Service Providers: Third-party vendors who assist in delivering our services, bound by strict data protection agreements
Regulatory Bodies: When legally required to do so

6. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict processing of your data
Request data portability
Object to processing
Lodge a complaint with the ICO

To exercise these rights, contact us at privacy@aivii.co.uk.

7. Data Security

We protect your data through:

Encrypted transmission (SSL/TLS)
Role-based access controls
Microsoft Azure UK-based servers
Regular security assessments

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. When data is no longer required, it is securely deleted or anonymised.

9. International Transfers

Your data is primarily stored and processed within the UK on Microsoft Azure servers. Where international transfers are necessary, we ensure appropriate safeguards are in place in compliance with UK GDPR.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website with an updated revision date.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@aivii.co.uk
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ